Their website boasts about how they can: Know who your customers are regardless of channel or device Know where and how to reach your customers with optimal messages Create and deliver exceptional sites every time Is that third objective, an "exceptional experience", what you were hoping for with their dating site honey trap?
So can you succeed with online dating? There are only three strategies that are worth mentioning: Access sites you can't trust which includes all dating sites, whether free or paid for using anonymous services like Tor Browser and anonymous email addresses. Don't send your real phone number through the messaging or chat facility in any of these sites because they can use that to match your anonymous account to a real identity: instead, get an extra SIM card that you pay for and top-up with cash.
One person told me they tried this for a month as an experiment, expediently cutting and pasting a message to each contact to arrange a meeting for coffee. At each date they would give the other person a card that apologized for their completely fake profile photos and offering to start over now they could communicate beyond the prying eyes of the corporation. Join online communities that are not primarily about dating and if a relationship comes naturally, it is a bonus.